Moz vs. Ahrefs – What’s the Difference?

The way you measure the popularity of something on the Internet can vary widely, depending on the tools you’re using. Moz and Ahrefs are two services that measure website traffic in slightly different ways, but which one is best for your business depends on what you’re trying to do.

We’ll take a look at both services and lay out the differences between Moz and Ahrefs to help you make an informed decision about which one will serve your needs best.

Introduction To Ahrefs

What makes Ahrefs stand out from other link research tools is its unique Fresh Links report. It lists every new URL that’s been added to thousands of different domains, as well as new content that has been created on a domain you’ve already found through your initial keyword research.

You can use it to see which sites have recently linked to each other, or you can search for specific keywords within those new links to uncover opportunities with little competition. The tool also allows you to track backlinks by their root domains, so if you want to quickly find all of your links going back to one site—like your homepage—you can easily do so. This feature also lets you check if certain websites are linking back to any pages on your site.

Introduction To Moz

All-in-one SEO software that gives you a deep dive into your site’s traffic. It shows you how well your pages are ranking, who’s linking to them, which keywords they rank for, and more. This is a powerful tool that’ll help you optimize your site even further. It’s best for beginners looking to improve their on-page SEO.

However, it can also be used by advanced users as an all-inclusive marketing dashboard. You can use it to monitor your rankings in real-time, track keyword performance over time, and see how well other sites are ranking based on your target keywords. It’s very helpful for comparing your progress against competitors. And there’s a free version available!

Difference between Moz and Ahrefs

1. Overview of Key Metrics

While both tools provide valuable insights into how to optimize your content marketing strategy, there are a few key differences between them. For example, here’s a comparison of two services provided by each: Inbound links: Moz monitors what other sites are saying about you, while Ahrefs enables you to get in touch with influencers who have written about you recently. Social Media: Use Moz to monitor what people are saying about your brand on social media channels like Facebook, Twitter, and Instagram.

2. Keyword Research Differences

These tools have a lot of overlap, but there are distinct differences. For example, Ahrefs has some additional features such as link prospecting, historical traffic, keyword difficulty score, and internal links (to name a few). If you’re looking for a more comprehensive solution with more features then I would suggest checking out Ahrefs. However, if you only want to research keywords then it’s best to use Moz.

3. Site Audit Differences

Site Audit is a powerful on-page SEO tool that lets you check your website for any on-page SEO issues. SiteAudit includes two parts: Site Audit Analyzer and Site Audit Toolbox. The former allows you to check different aspects of your site based on predetermined parameters, including Page Titles, Descriptions, Headers, URL Structure, Internal links, etc., while the latter provides an in-depth look at individual pages of a site.

4. Competitive Analysis Differences

While we both focus on keyword data, our data sources differ. Moz goes deep into organic search data whereas Ahrefs focuses more on paid search. So if you’re trying to understand what keywords a site ranks for organically or how they’re getting traffic, our keyword database will give you that information – plus all of their off-site metrics.

5. Backlink Profile Differences

One of the biggest differences is that Moz focuses on on-page SEO while Ahrefs’ bread and butter is off-page SEO. So if you’re looking to identify broken links or gaps in your link profile, then Ahrefs will be a better fit for you.

However, if you want to research keywords and find new opportunities for content creation, then Moz might be a better option. Finally, both tools offer competitive intelligence features so it comes down to what specific needs you have as an SEO professional.


The truth is, there is no right or wrong answer. What’s important is that you take time to think about your goals with SEO, weigh what each tool has to offer, and choose one (or both!) that will help you accomplish those goals. If you have any questions along the way, we’re always here to help!